Top 50 Managers Meet In Chicago

Mike Loyd from LSU said his operation technically isn't permitted to have outside salespeople, so instead, the in-plant has a "marketing manager." What's in a name?

"When we got into insourcing we did it to figure out where our weaknesses are," offered Neumann.

New Revenue Sources

Insourcing is just one way to bring added revenue to an in-plant. The managers at the Chicago roundtable had many other strategies for bolstering sales.