Top 50 Managers Meet In Chicago

Bringing It In-house

This push to find outside business led IPG Editor Bob Neubauer, who was moderating the roundtable, to ask how managers drum up business from outside the company.

Bob Ackerman, from Allstate, reported that his operation has two full-time employees and one part-timer devoted exclusively to outside sales. They are responsible for bringing all of that outside work into the shop.