What's Next for the In-plant?
To survive and prosper, in-plants must examine why they exist and what they can offer in the future.
- What do they like about your service—and where do you fall short?
- Where are their needs going to be in the future?
- Will the printed word remain important to them, or are they looking at new and different ways to get their key messages across?
Don't bury your head in the sand when it comes to new technology; if they are looking at going digital with any communications, help them get there. Better to be involved than not. Embrace new ideas. Instead of thinking ink-on-paper, think message-on-a-substrate; the substrate could be paper, a tablet, a mobile device or a Web site. Whatever their preference, ensure that you and your team understand it, and can help them achieve their goals.
- Companies:
- Canon U.S.A.
- Places:
- UK
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