What's Next for the In-plant?

If you can expand outside your parent organization, you need to really think this one through. It sounds easy enough on the face of it—market yourself to outside organizations and bring some extra work in for quiet times. In reality, this is a very tough call.

To start with, it is worth evaluating the way in which you think, against how a commercial printer thinks. Compare your values with those of a privately owned commercial company.