The Right Tools For the Job
To stay relevant in a world of targeted marketing, in-plants should examine how they will provide a mix of offset, versioned printing and personalization.
The flexibility of a DI press can prove to be the right tool for efficient variable printing, offering an array of advantages for static and versioned printing as well. Operating with low costs in the 250 to 10,000 range, DI solutions drive efficiency, profitability and competitiveness.IPG
Brian Wolfenden has 25 years of experience in the printing industry. He is currently director of marketing communications at Presstek, a leading manufacturer and marketer of digital offset printing solutions. You can contact him at:
- Companies:
- Presstek Inc.
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