The Right Tools For the Job
To stay relevant in a world of targeted marketing, in-plants should examine how they will provide a mix of offset, versioned printing and personalization.
Catawba Print & Mail, of Hickory, N.C., also uses a 52DI to print personalized postcards. Owner L.F. Miller has found that the new DI has expanded Catawba’s capabilities, allowing the shop to offer a turnkey print/mail package to its customers, opening up new revenue streams and increasing competitive differentiation.
- Companies:
- Presstek Inc.
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