The Right Tools For the Job
To stay relevant in a world of targeted marketing, in-plants should examine how they will provide a mix of offset, versioned printing and personalization.
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DI presses are also environmentally friendly, operate at speeds of up to 10,000 sheets per hour (20,000 letter size sheets) and easily integrate into existing digital workflows.
At Presstek, we incorporate these techniques into our own marketing. By using the DI alongside a toner-based machine, we reduced overall project costs by 50 percent for our direct mail campaign. We ran the four-color portions of our 6x9? postcards four-up on a 52DI digital offset press. We then used a toner-based device to personalize the postcards with a custom message, addresses, regional contact information and pURLs.
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- Companies:
- Presstek Inc.
Brian Wolfenden
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