The Right Tools For the Job
To stay relevant in a world of targeted marketing, in-plants should examine how they will provide a mix of offset, versioned printing and personalization.
For personalization in runs of more than 500, it is cost effective to print the four-color portion of the job on a DI press and then personalize the sheets with a toner-based device. This provides a durable mailer at a low cost per piece. A DI press provides maximum versatility and efficiency for printers looking to produce a range of work that will be delivered at a low price.
- Companies:
- Presstek Inc.
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