Three Critical In-plant Trends for 2010
In another survey we call Market Pulse, we look ahead (as opposed to eKG, which looks at the present situation). Our goal is to learn about customers' changing needs (e.g. from direct mail to e-mail; from hand delivery of jobs and proofs to electronic delivery; from buying print alone to buying print, fulfillment and mailing together; from print marketing alone to cross media marketing, etc.). We also ask about service awareness (do you know we offer?) and likelihood of purchasing new products and services.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com