Three Critical In-plant Trends for 2010

Marketing and Sales

Today's marketing and sales focus includes listening to your customers' changing needs and responding before someone else can create a competitive advantage. There are two components to listening and being responsive to your customers. First you have to understand how well you are meeting your customers' existing needs, and second you need to learn how your customers' needs are changing. In other words, you have to understand how you are doing today and what you will need to change in the future.