Sell VDP to Decision Makers
To sell variable data printing you must convince executives--not print buyers--that VDP will improve marketing results. To do that you must speak the language of business.
Speaking their vocabulary and being conversant about relevant issues builds credibility. (Devoting this sort of effort is a reflection of a business plan that has determined a market where VDP is a viable option and that the targeted verticals justify the investments of time and labor in preparation.)
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