Sell VDP to Decision Makers
To sell variable data printing you must convince executives--not print buyers--that VDP will improve marketing results. To do that you must speak the language of business.
Your Sales Strategy
There should be two essential elements to your sales strategy. First, be prepared to sell a business solution. VDP technology, while making the business solution possible, is not important. If they indicate a real curiosity about it, by all means explain the technology, but if not, stay solution-focused.
Related Content
Comments
