Sell VDP to Decision Makers
To sell variable data printing you must convince executives--not print buyers--that VDP will improve marketing results. To do that you must speak the language of business.
Brad Lena has more than 25 years of experience in the graphic arts and advertising industries. His expertise includes direct mail program creation/development, creative, copy writing and database marketing. Formerly a senior digital consultant with PIA/GATF, he has been profiled by HP as a VDP innovator. Several of his marketing campaigns have been published as case studies by PODi. He can be contacted at:
Related Content
Comments
