Sell VDP to Decision Makers
To sell variable data printing you must convince executives--not print buyers--that VDP will improve marketing results. To do that you must speak the language of business.
Risk Management
Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” VDP can require substantial change within an existing client or prospect organization. It’s easier to maintain the status quo. Managing the risk is the other side of the same coin of managing interdepartmental issues.
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