Sell VDP to Decision Makers

In my former life, we also hosted a series of half-day seminars at our facility with similar verticals. The peer-to-peer discussions among the attendees generated enthusiasm and ideas. The goal is to get a buy-in at these lower levels and gain their assistance in getting to the senior audience.

When you get to the executive pitch, your understanding of their corporate culture will help you identify friends, foes and those sitting on the fence. Each has their own interest regarding turf or area of responsibility. You need to address their concerns. For example, your solution will involve IT and marketing departments. It is your job to facilitate the exchange or acquisition of data between these departments.