Sell VDP to Decision Makers
To sell variable data printing you must convince executives--not print buyers--that VDP will improve marketing results. To do that you must speak the language of business.
Offering or asking for the opportunity to educate/inform the buyer and other staff about VDP is a good icebreaker in broaching this topic for a couple of reasons. One, the receptiveness to the idea will indicate whether you are a vendor or a valued supplier/partner. It will also show if there is some latent interest in VDP. A lunchtime presentation, with you supplying the food, at their office is a good way to get a discussion going, acquire other contact names, gather introductions, etc.
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