A Workflow Overhaul

“If we had not constructed the proper workflow to meet these needs, we could not have produced all this work without outsourcing,” concedes Bonsell.

Meanwhile, Communicorp had committed to several important new equipment purchases. The centerpiece was a new 10-color Heidelberg Speedmaster XL 105 press with a CutStar roll sheeter. New cutters, folders, die cutters and software were added to support this behemoth, and all of this had to be considered for any new workflow system. The arrival of all this new technology challenged current organizational efforts, and Dahlin and Bonsell exhorted managers to envision a future in which the company could reduce costs and increase productivity.