Fast-Track Firms: The Reinvented Printer

"What's truly unique to SG360°, and what makes us a leader in our industry is our BRANDIRECTions pillar," notes Rick Joutras, CEO. "This is the data science pillar of our company that includes analytics to guide and optimize direct marketing solutions. One specific area allows our clients to utilize online, demographically specific panelists to test the effectiveness of their campaigns before spending a single dime on production. This method of pre-testing is called Empirical Testing and provides a scientific means to present the high probable design to ultimately test against a known control piece.