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Off-line Advantages

Sometimes, finishing equipment is just too quick to be integrated in-line with a digital press. That was the case with Mail Print, a 24-year-old Kansas City, Mo.-based operation that generates—you guessed it—personalized direct mail along with saddlestitched and perfect-bound books. President Eric Danner says the company has become adept at digital work, which touches 95 percent of the items produced by Mail Print.