Open Houses, California Style

This demonstrates another key success factor: targeting the right audience. Fiore started with her own department and the leaders who had approved the investment in order to demonstrate the value of that investment to the university. Her second open house in the fall will target the campus print buying community with a goal of generating more business for the in-plant. Likewise, SDSU ReproGraphic Services paid special attention to departmental representatives who are responsible for placing print orders, as well as their directors and vice presidents.