Open Houses, California Style

“Everyone knew about the trolley,” Rutledge says, “but people wondered what an Indigo was. It was a good hook to get them in the door.”

For the Presstek event, the theme featured a rocket and the tagline, “Blast Off Into the Digital Age.” This theme let the in-plant tout its new capabilities in playful language, such as “Plot a course to online ordering,” and “Lift off to the next generation of digital printing.”