Open Houses, California Style
Three California in-plants discuss their successful open houses and offer tips to help other in-plants plan their own.
“This helps get people in the door,” she says, “but once they are there, you have to wow them. I think we did a good job of both.”
Preparing the Way
Another key to success is good marketing of the event. For one open house, Rutledge used the extension of a local trolley line to the campus as a marketing opportunity. The in-plant created promotional materials that read, “You Rode the Trolley; Now Jump on the Indigo.” Invitations were 12x18? posters with this theme, mailed in tubes to all departments on campus.
- Companies:
- Presstek Inc.
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