Open Houses, California Style
Three California in-plants discuss their successful open houses and offer tips to help other in-plants plan their own.
“Samples really help to spark ideas when our customers can see what others are doing,” adds Rutledge.
After the Fact
All three in-plants followed up with open house attendees to further cement relationships. Kalstein, whose open house drew about 250 people, sent thank-you notes along with a school calendar that the shop had produced. Rutledge used a school calendar that listed the school’s paydays as a thank you, as well as postcards that included a perforated bookmark with the individual’s personal horoscope based on the birth date information they had provided at the open house.
- Companies:
- Presstek Inc.
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