Open Houses, California Style
Three California in-plants discuss their successful open houses and offer tips to help other in-plants plan their own.
Fiore, Kalstein and Rutledge also stressed the importance of having lots of samples available for visitors to take with them when they leave the open house.
“We also handed out vendor case studies, posters and reprints of articles about the benefits of digital and the environmental benefits of our solutions,” Fiore says. “This helped open up people’s eyes relative to our capabilities and what we were trying to promote.”
- Companies:
- Presstek Inc.
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