You Can't Print It All In-house
Though they may not want to talk about it, outsourcing printing is a big part of many in-plant managers' jobs.
Sternfeld estimates he sends out about 20 percent of the shop's overall volume. This includes items that the in-plant cannot produce, such as official university stationery that requires foil stamping.
"You really can't be a Jack-of-all-trades," Sternfeld concludes. "But you do need to service your customers as best as you can and get them the products they need."
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