A Look at Printing in 2010 - Page 7 of 9

By Greg Cholmondeley

This time the first investments I'm seeing are not replacements, but rather new capabilities to improve productivity or to create new opportunities. In-plants are investing in digital color to bring work back in-house and save money. Commercial printers are also investing in digital color, as well as in automated workflows, to efficiently capture new jobs that weren't winnable or profitable before. Everyone has either invested in Web-to-print and online storefronts or is seriously figuring out how to do so in order to fend off their competition and to reach more customers. And much of the current interest is in personalization, PURLs and variable data printing—although investment decisions in this area are lagging.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.