A Look at Printing in 2010 - Page 6 of 9

By Greg Cholmondeley

As a final comment, after more than 25 years in this business I've seen hard times and recoveries—and this one is different. Obviously, the global scale of this recession is noteworthy, but the recovery indicators seem different as well. In past times, many of the initial printers who started reinvesting were simply the first to give up "holding their breath." By this, I mean that those initial investments were almost always replacements for outdated equipment that just had to be made.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.