A Look at Printing in 2010

Some of this money, however, will never come back to print. New marketing channels like social media will continue to evolve and will require time and money formerly spent on direct mail and advertising. When this will happen is the answer that everyone wants to know.

Ready for Recovery

My perspective is that, while funding is limited, people are finally, really ready to turn this around. I say this because I find increasing response rates to our marketing programs and increased interest in equipment and software investments. I think that the market truly is improving—but that, even if I'm right, it will be a slow and lengthy journey.