A Look at Printing in 2010 - Page 4 of 9

By Greg Cholmondeley

Much of this money will return to print as two things happen:

• When consumer confidence rises and customers reenter the market.

• When marketing departments realize that, though electronic programs can augment direct mail, they cannot replace it. Spam filters, unrealistic expectations of miracles from social media, and general electronic overload will limit their effectiveness.

« Previous 1 2 3 4 5 6 7 8 9 All Next »

0 Comments

View Comments

Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.