A Look at Printing in 2010 - Page 3 of 9

By Greg Cholmondeley

Print volumes also seem to be down for most job types, with the exception of color marketing materials. My prediction is that direct mail jobs will drop and then rise later in the year. The drop will be because, despite the best marketing efforts, people just aren't buying yet and marketing budgets will be depleted. Marketing will shift investments from direct mail to e-mail, traditional online and social media in hopes of finding more cost-effective ways to get their messages out.

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Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.