Something About IPMA...
Self Promotion: An Investment That Pays
Winners of IPMA's Promotional Excellence Award, The University of Texas at Austin Document Solutions brought three people to the conference. They gave a presentation, led by Director Richard Beto, explaining why they market their in-plant internally.
"To me it's an investment," remarked Beto, adding that his operation has invested an average of $25,000 a year on marketing for the past three years—far below the 3 to 8 percent of total sales that companies typically spend on marketing. In a bad economy, he stressed, marketing is crucial.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
