Something About IPMA...
This service expansion should include cross media services and QR codes, stressed Marianne Morrison, of InfoTrends, in her keynote talk. Personalizing printed pieces is no longer enough, she said. These days it's all about engagement and interaction. Print needs to be married to social and mobile media. QR codes on printed pieces will drive people to the Web, where their information can be collected.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
