Something About IPMA...
Market When You're Down
Promoting during bad economic times was also a message in a presentation by Ricoh's Mike Loyd, who noted that, as print shipments have decreased, commercial printers are tightening their belts and cutting their sales forces. This opens an opportunity for in-plants to step up their marketing and get more business.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
