Something About IPMA...
Beto noted a few promotional techniques that are often overlooked, such as soliciting customer testimonials, creating videos for the in-plant's Web site, e-mail tag lines and voice mail messages. The best marketing tool, though, is exceptional customer service, he declared. (Watch video of Richard Beto interview after his session.)
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
