Positioning Your In-plant For The Future
Then we come to transpromo, a term used to describe a document that contains marketing, educational, informational or other messaging presented alongside valuable transactional data. When asked about their familiarity with transpromo, fewer in-plant respondents were familiar with the term. Less familiarity with transpromo among in-plants could be due to several factors—one of which is that they tend to have a much smaller customer base than their print-for-pay counterparts. The more customers a print service provider has, the more likely it will hear about emerging niche printing applications.
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
