Positioning Your In-plant For The Future
Take a Multi-channel Approach
It is understandable that fewer in-plant operations provide mailing services, or have variable insertion or ink-jet addressing capabilities; their internal clients may not be asking them for this support. Still, they shouldn't get too comfortable. As customer communications (internal or otherwise) continue to move beyond print, corporations will look to their internal operations to help them take more of a multi-channel approach. If they can't find the support they need internally, they will look elsewhere. And guess what? Their external partners will be able to provide print services as part of their offering.
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
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