Positioning Your In-plant For The Future
The survey went on to ask whether or not the operation provided mailing services, variable insertion and ink-jet addressing. In-plants lagged in these areas, and were also less familiar with the term "transpromo." Less than a third of in-plants have positioned themselves as providers of marketing services, while nearly half (46 percent) of commercial printers have done this. (See Figure 2, above.)
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
