Positioning Your In-plant For The Future
Survey participants were asked about the services they offered. Figure 1 highlights a few of those services and how in-plants compared to print-for-pay facilities. A much higher percentage of in-plants have high-speed black-and-white printing capabilities, and yet the two environments have virtually the same level of digital color printing capabilities. In-plants fall behind print-for-pay establishments for other services, but not that far. The trend is clear that both environments are moving toward more personalized communications, involvement of direct marketing efforts and the handling of electronic assets.
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
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