Positioning Your In-plant For The Future
All participants were asked about the breakdown of their total annual print volumes. In-plant printers reported 21.2 percent of their volume is attributable to direct mail. About 13.6 percent of that volume comes from transaction documents and 65.3 percent of their volume comes from other sources (e.g. brochures, letterhead, business cards and other office documents). Print-for-pay respondents had comparable volume splits, with slightly more volume aimed at direct mail and less toward transaction document printing.
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
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