Positioning Your In-plant For The Future
This question represented the largest disparity in responses between in-plants and print-for-pay operations. Just 30.3 percent of in-plants currently position their operations as marketing services providers, compared to 45.8 percent of print-for-pay operations.
The survey also asked about desire to become a marketing services provider. Only another 10.1 percent of in-plants plan to make this transition. That leaves nearly 60 percent of in-plants content to be print providers. Therefore in-plants should wonder, is the "print shop" function going to be enough for your company's president to keep you around?
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
