Positioning Your In-plant For The Future
InfoTrends predicts significant growth for transpromo. From a base of 3.8 billion impressions in 2008, this number is expected to grow to 27.5 billion printed transpromo impressions by 2013—representing a 47.5 percent compound annual growth rate.
Are You a Marketing Services Provider?
Another common discussion in this industry is the transition of printers to "marketing service providers." This foreshadows a transition to applications like transpromo and multi-channel marketing campaigns. So what else can you do with the transactions? Can you provide electronic presentment services? Can you help assist in other parts of the business and strategy?
- Places:
- North America
Matt Swain is a recognized Customer Communications industry thought leader. From delivering keynotes around the world to defining best practices, hundreds of well-known companies have relied on Matt’s expertise and research for their current and future omni-channel communication initiatives.
As Managing Director and Practice Lead for Broadridge Communications Consulting, Matt brings invaluable market research and consulting expertise to clients relative to benchmarking, customer experience optimization, and digital transformation.
Prior to joining Broadridge, Matt spent more than a decade at Keypoint Intelligence – InfoTrends where he was a member of the senior management team with global responsibility for Business Development and Customer Communications advisory services. Matt is a graduate of Rochester Institute of Technology and holds a Master’s degree in Print Media.
