Thinking Big Leads To Big Profits
In-plants are producing some very creative wide-format applications, and generating sizable revenue as a result sizable revenue as a result.
McClain says that the pinnacle of the fathead program's success was when Vitale came to campus to call a Murray State game for ESPN in February, and the students had his fathead in the background of the camera shots. Research showed that the basketball team's successful season netted Murray State in excess of $46 million worth of exposure to an audience of more than 459 million people, she notes.
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