Thinking Big Leads To Big Profits
In-plants are producing some very creative wide-format applications, and generating sizable revenue as a result sizable revenue as a result.
McClain first talked to the in-plant staff about ways they could produce fatheads in-house at a reasonable cost. Then she contacted the marketing coordinator in the athletic department and asked if he would be interested in producing fatheads at a discounted price to be used at the home games.
"And he jumped on it," she points out. "The first night they were out, people just went bananas over them."
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