Thinking Big Leads To Big Profits
In-plants are producing some very creative wide-format applications, and generating sizable revenue as a result sizable revenue as a result.
"For one project, the students had to take an old music band and make a concert revival series," Lockett says, which included a package of collateral materials and a poster. "We ran a ton of posters for that. For me, the fun part is being part of the education process."
As for the cost of the in-plant's wide-format printers, Lockett says the payback time has been quick.
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