Thinking Big Leads To Big Profits
In-plants are producing some very creative wide-format applications, and generating sizable revenue as a result sizable revenue as a result.
"The advertising on the carts is a good way of promoting the in-plant and its capabilities," she says, adding that the in-plant also holds open houses, sends out e-mail and puts information on its Web site about its wide-format capabilities.
Lockett notes that the university has several galleries on campus that have allowed the in-plant to get involved in some unusual projects. One such job had the shop provide printed materials for a Greek exhibit display.
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