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"In-plants have to focus on the changing technology," Tony advises. Offering interactive print, such as with QR codes or Clickable Paper, is one way to make print relevant and add more value.
For those who regret they didn't get to wish Tony farewell, he plans to be at the IPMA conference in San Mateo, Calif., in June—though he may not attend many sessions, he admits with a laugh.
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