From the Editor: Thinking About Tomorrow

Once an image is made "clickable" by the software, one need only point a mobile device at the image and click. The Clickable Paper app opens a menu of six tabs, which can be links to websites, Twitter feeds, videos, etc. Unlike with QR codes, users can chose among several options and return to the menu. So far, Tony says, the in-plant has gone live with three projects using Clickable Paper. The Ole Miss logo, he reveals, is clickable, meaning any logo, even online, can be scanned. (We will go into more detail about Ricoh's Clickable Paper next month in IPG.)