Finding the Digital Color Rainbow - Page 9 of 17

By Greg Cholmondeley

What internal customers are you missing?

Seek out the internal departments that produce color documents but don’t use your in-plant at all. Who is doing marketing, recruiting, customer relations or training? Are you an educational institution with alumni relations, alumni giving, athletics or community relations? Who else are you missing? Step back and look at the documents your company, agency or school is sending out to customers, students, staff or constituents. What are you missing?

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.