Finding the Digital Color Rainbow

What black-and-white work should really be color?

Sit down with major clients doing monochrome work and explore the costs and benefits of adding color. There are numerous studies available on the effects of color on motivation, participation, learning and retention. Changing an entire black-and-white manual into color might be cost prohibitive, but adding color to key pages may have a powerful impact without breaking the bank. Documents with a mix of black-and-white and color pages can now be cost effectively printed on color presses. Be innovative and review how documents like these are being used and how the right application of color might make them more effective.