Finding the Digital Color Rainbow - Page 7 of 17

By Greg Cholmondeley

What are you missing from your color customers?

Contact your existing color customers to find out what other color work they send out and why. These customers don’t need to be convinced to use color, they need to be convinced to use your in-plant. It’s very likely that they have a perception of your capabilities that typecasts you so that you aren’t considered for other jobs. Again, be sure to talk about your potential investments and their effect on these sourcing decisions.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.